Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
| Strongly Disagree | Disagree | Agree | Strongly Agree | Question | |
|---|---|---|---|---|---|
| 5. Radio advertising can be changed quickly, has low costs, and can reach both a specific geographic area and a specific consumer market segment. | |||||
| 6. The cost of digital advertising is decreasing, and it is becoming more frequent in mobile games and social media. | |||||
| 7. The role of a media planner is to analyze the location and characteristics of consumers in the target audience. | |||||
| 8. Advertisers use social media as a tool for understanding customers and gaining insights. | |||||
| 9. Some magazine publishers produce regional issues, in which advertisements in one geographic area differ from those in other areas. | |||||
| 10. Public relations promotes people, places, ideas, activities, and countries. | |||||
| 11. Public relations does not focus on enhancing the image of the total organization. | |||||
| 12. Public relations personnel create corporate identity materials such as logos, business cards, and stationery. | |||||
| 13. Event sponsorship, in which a company pays for a special event like a tennis tournament, is not a public relations tool. | |||||
| 14. When the Apple CEO announces a new iPhone, the story is covered in the news as publicity. | |||||
| 15. The cost of publicity is high compared with the cost of advertising. | |||||
|
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