For Further Research (Individual) In this chapter, welearned that firms may use rich media in their messag- es online to create interaction and engagement withconsumers. ·surf• the web and find at least three ex·amples of rich media. Develop a report that describesthe three rich media examples you found, what youbelieve the advertiser was seeking to gain in terms ofinteraction and engagement, and your opinion aboutthe rich media suggestions for use in this ad and howit might be improved.
For Further Research (Individual) In this chapter, welearned that firms may use rich media in their messag- es online to create interaction and engagement withconsumers. ·surf• the web and find at least three ex·amples of rich media. Develop a report that describesthe three rich media examples you found, what youbelieve the advertiser was seeking to gain in terms ofinteraction and engagement, and your opinion aboutthe rich media suggestions for use in this ad and howit might be improved.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For Further Research (Individual) In this chapter, we
learned that firms may use rich media in their messag- es online to create interaction and engagement with
consumers. ·surf• the web and find at least three ex·
amples of rich media. Develop a report that describes
the three rich media examples you found, what you
believe the advertiser was seeking to gain in terms of
interaction and engagement, and your opinion about
the rich media suggestions for use in this ad and how
it might be improved.
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