6)is a type of research that uses an unstructured, direct personal interview inwhich a single respondent is probed by a highly skilled interviewer to uncover underlyingmotivations, beliefs, attitudes and feelings on a topic:a. Online focus groupb. Syndicated researchc. Depth interviewd. Skilled interview

The interview is a primary research mode in which the researcher gets into one-to-one direct contact…

Answered: is a type of research that uses an…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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WHAT ARE THE CORRECT ANSWERS: 1. This term questions how logical, truthful, robust, sound, reasonable, meaningful, and useful the research is? 2. Is a term in research that relates to the dependability of the research, to the degree to which the research can be repeated while obtaining consistent results? 3. The interviewer gives each interviewee a transcript of their interview, an accurate record of their interview? 4. It is a form of an interview that discusses a specific aspect of a phenomenon in hope of developing new information and new insights from a group? 5. This type of interview talks about the positive and negative effects of group dynamics in gathering data for research? 6. An interview where the researchers explore the phenomenon under investigation in-depth with the interviewee? 7. The interview engages the interviewee in a discussion and analysis of a photograph or a series of photographs? 8. It is generally used when the researcher can identify key respondents in…
What data is typically not used in bibliographic research profiling studies? a. Article titles b. Full-text PDF's of the articles c. Source titles such as journal names d. Cited references
Which method of research can be used to obtain information if people are unwilling or unable to provide? A. Observation B. Focus groups C. Personal interviews D. Questionnaires
.Definition of research: 1.Research is a systematic,formal,rigorious and precise process employed to gain solutions to problems and/or to discover and interpret new facts and relationships. 2. Research is to search gain, to take another more careful look. to find out more. Synthesize and look for common terms in the gathered definition. Formulate a group definition of research
1.Is a term in research that relates to the dependability of the research, to the degree to which the research can be repeated while obtaining consistent results? 2. The interviewer gives each interviewee a transcript of their interview, an accurate record of their interview? 3. It is a form of an interview that discusses a specific aspect of a phenomenon in hope of developing new information and new insights from a group?
What kind of research enables researcher to generalize the findings from a sample of responses? A. Survey B. Experimental C. Correlational D. Casual-Comparative
Which of the following is not a characteristic of qualitative research a. Small Sample Size b. Structured Closed Ended Question c. Subjective Interpretation d. Exploaratory
Qualitative research is often exploratory and has all of the following characteristics excepta) It is typically used when a great deal is already known about the topic of interestb) It relies on the collection of nonnumerical data such as words and picturesc) It is used to generate hypotheses and develop theories about phenomena in theworldd) It uses the inductive scientific method
10) Social media offers the following advantages for conducting surveys EXCEPT: a. No interviewer bias b. High-speed, instantaneous results c. Response rates may be low because of clutter d. Lower cost of research
please original work, can include a reference What sort of day-to-day fact finding and retaining needs to go on in a Public Relation job? What are the advantages of combining qualitative and quantitative research?
If a researcher connects findings to the research question, this is one step toward achieving which standard of effective research? Multiple Choice Limitations frankly revealed Research design thoroughly planned and executed Adequate analysis for decision maker's needs Purpose clearly defined High ethical standards applied
Authenticity of a research finding can be determined by the level of _____________________. a. objectivity b. validity c. originality d. truth

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