Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag Communication Strategy and Promotional Mix Develop a Creative briefescribe the message strategy and key approach(es) to be used in communication Create a prototype for at least one communication material.Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.

Integrated Marketing Communication (IMC) is a strategic approach to marketing that involves…

Answered: Develop an integrated marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag

Communication Strategy and Promotional Mix

Develop a Creative brief
escribe the message strategy and key approach(es) to be used in communication
Create a prototype for at least one communication material.
Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.

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