Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag  Communication Strategy and Promotional Mix   Develop a Creative brief escribe the message strategy and key approach(es) to be used in communication   Create a prototype for at least one communication material. Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.

Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan:  Promotion Strategy Social media design Facebook, twitter, etc.)  TV Commercial Story Board Print ad Website ( does not have to be functioning) My project is an app called Mental Health Connect:

Name and describe the two basic promotion mix strategies. In which strategy is advertising more important?

What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?

Would public relations activities be effective?

What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?

Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location.  You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment.  These are at present only distributed through excusive retail outlets.  Your priority is to increase sales by direct marketing techniques.  Prepare a report setting out how you would do this in the next year. Response Mechanism How will evaluation take place and list the stages.

Analyze their current advertising campaign(s) and other elements of the McDonalds Integrated Marketing Communication(IMC) strategy. Are they effective?