The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating,making friends and being around people become more open and comfortable. . Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) • Target market breakdown • Description of your ideal customer(s) • Positioning Statement • Media Strategy • The media mix How each channel will be utilized Justification of each channel

The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating,making friends and being around people become more open and comfortable. . Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) • Target market breakdown • Description of your ideal customer(s) • Positioning Statement • Media Strategy • The media mix How each channel will be utilized Justification of each channel

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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