Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Name and describe the two basic promotion mix strategies. In which strategy is advertising more important?
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- What types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?arrow_forward2arrow_forwardIn what ways does the potency of word-of-mouth marketing as a promotional strategy derive from its inherent characteristics ?arrow_forward
- What type(s) of in-store promotion activities are taken place in the two department stores? Do you think it is the correct way to promote the respective merchandise? Explain.arrow_forwardWhat method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?arrow_forwardWhat are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?arrow_forward
- Think of a successful advertisement for a product. This could be a print ad, commercial, or other marketing strategy. What was it and why do you think it was so successful?arrow_forwardWhat method does a vacation planning company use to allocate the promotion budget across marketing vehicles?arrow_forward
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