It has been said that surveys show that consumers hate advertising, but like specific ads..... Comment.

[steps] There are five steps involved in segmenting and targeting markets. What should a marketer do after grouping products to be sold into categories? Form prospective buyers into market segments. Take marketing actions to reach target markets. O Identify market needs. O Develop a market-product grid and estimate size of markets. O Create product groupings.

What’s the difference between Marketing Research and Marketing Strategy. Is Marketing Research a Marketing Strategy? Or are they both part of Strategic planning? 1-2 pages or 750 words , 12 font, Word or PDF document  Use proper grammar and cite all sources Cite all sources using APA style for citations

Perform primary data collection yourself to investigate this phenomenon. Assemble a small focus group of Baby Boomer women. If you have trouble locating enough participants, perform an indepth interview with one Baby Boomer woman. Ask them/her about their/her opinion as to whether marketers are ignoring their segment. Using the Grace and Frankie example could be a good way to start the conversation. Ask them/her about how they/she feel(s) about being ignored (if that is the sentiment). Ask them/her what they/she would prefer marketers and advertisers do differently to better target Baby Boomer women. Write a brief summary of your findings.