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It has been said that surveys show that consumers hate advertising, but like specific ads..... Comment.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. It has been said that surveys show that consumers hate advertising, but like specific ads..... Comment.

2. In what types of situations is conducting a census more appropriate than sampling? When is sampling more appropriate than taking a census?

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