Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Which of the following actions is least likely to cause channel conflict?
A. A manufacturer extends an offer for a seasonal price discount to its retailers
B. A manufacturer switches from selective to intensive distribution
C. A manufacturer allows one retailer to have better product assortment than other retailers
D. A manufacturer switches from a single distribution channel approach to a multiple distribution channel approach
E. A retailer sells products to customers in the territory of another retailer
F. None of the above.
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- The role of marketing distribution is to facilitate the production of products without direct customer feedback to help a company develop a direct channel selling system to buy small quantities of products from producers and break them down into narrow assortments for customers to increase the amount of work that must be done by producers and consumers to transform the assortments of products made by producers into the assortments wanted by consumers E O O O Oarrow_forwardExplain the term Limited-service wholesalers?arrow_forwardThe most typically used channel for industrial products is the ____ channel. a) direct b) industrial distributor c) wholesaler d) retailer e) extendedarrow_forward
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