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- Reflect on what you have learned in the book ,this is marketing ,a book by Seth Godin. Which concepts stand out in your mind? Which marketing ideas have become important to you? Pick three marketing concepts, ideas, or guidelines that made an impact on you, describe them, and discuss how you plan to apply them in your marketing career. What can you do to make them memorable for later career situations in which you might apply them?Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.What is Marketing mix? Which marketing mix variable is probably the most flexible? Provide specific example.
- Brand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.Develop marketing plan of a new product or existing product and submit a compressive report Let us take an example of a watch marketing summary.Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketing encourage consumers to spend more than they should on goods and services they really do not need. Give your answer with examples and share with us how yoy recently bought any product/ service which you really didn’t need. What influenced you to buy it.
- Think of a specific product or service and then formulate a concrete marketing strategies that can gain valuable feedback and how to improve your product or service that will meet the needs of your target market. Discuss.You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?
- Explain the concept of segmentation, targeting and positioning for a product of your choice? How would evaluate the commercial attractiveness of market segment? You are newly appointed as a Marketing Managers in a publishing company and have been given specific responsibility for a new product launch. In this respect, you have been given a budget to conduct marketing research prior to launch. Explain how you would plan and conduct the marketing research by specifying the stages in your research plan? Describe briefly the five steps consumers go through when purchasing high-involvement products or services and what are the marketing implications of this purchase process?Apply the marketing principles to Manchester United football club: What classification is the core sports products and non-sport products used by the club? Describe the key strategy the club has focused on for effective marketing, and give a rationale for your answer, along with examples.To understand customer needs and offer customers a complete experience, the marketer needs to address a few product levels for its product offerings. Define FIVE (5) product levels and apply the product levels to explain about CoverGirl cosmetics.