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- Which stages of the Product Life Cycle (PLC) is known to include a lot of advertising and public relations to create awareness? Question 5 options: a) Pre-introduction b) Introduction and Growth c) Maturity and Decline d) DeclineQ-02 How do marketers of watches use marketing and advertising to reinforce consumers to buy them? Give specific examplesDefinition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product
- Product: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.Paired comparison scaling is useful when the number of brands is limited, because it requires direct comparison and overt choice. - Explain the statementHow would you measure consumer problemsamong the following?
- Circle the correct answer 1. What builds the image of the product in the minds of consumers? A.Price. B. The product itself. C. Trade name D.After sales services.QUESTION 2 (a) What brand personality? (b) Why marketers need to understand customers personality?17 Name the part of brand which can't be spoken but can be recognized. Question 17 options: Branding Brand symbol Brandr Brand Name
- Question 2) In Boulding the Christian Louboutin brand, marketers were deliberate in their approach to creating distinctiveness with each brand element. Through creatve marketing and promotions ,consumers can recall the name and signature color of the brand, which means the brand elements are …. Choose correct options Integrated Novel and unique Memorable Part of the brand portfolio High endas a marketing/ sales person. What brand of car its features will you recommend to a customerrecommend (3) featuresQuestion : In accordance with the Brand Resonance Model, When customers both within and outside of the target market recognize the “red-bottoms” as the Louboutin brand, this points to the brand having strong brand ………. Choose correct options from below. 1)imagery 2)relevance 3)predisposition 4)potential. 5)Promise