Q: Definition and Comparison Questions: For each question, provide an explanation of the marketing…
A: Both transaction and Exchange are the concepts in marketing that deal with tbe trade of goods or…
Q: Why customer value matter for the company?
A: Customer value means giving what customers really want. It means identifying the actual needs of the…
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A: Frequent-flyer programs are the loyalty programmes offered by a particular airline company. Under…
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A: Consumer is a person who will purchase a product for his personal consumption. Like a person using…
Q: The following are the criteria for evaluating price metrics except: a. tracks with differences in…
A: How an organization measures the value per unit of a product for sale is known as "Price Metrics".…
Q: Identify and explain the major managerial actions thatare a part of managing the implementation of…
A: Marketing Strategies refer to the overall plan or game of business to reach the customer and make…
Q: dentify and discuss the macro-environmental factors Highlight the relevance of each factor to a…
A: The macro environment has an impact on a company's decision-making, strategy, and growth. However,…
Q: What conditions must exist before a marketingexchange can occur? Describe a recent exchange inwhich…
A: Marketing can be explained as the field of management that includes the creation of needs. Marketing…
Q: . How will NAFTA affect marketing opportunities forU.S. products in North America (the United…
A: Customers in today’s marketing era make many decisions on the basis of their perceptions. Sensory…
Q: How does customer relationship management (CRM) works?
A: Customer Relationship Management is essentially the relationship between the supplier and the…
Q: Explain the eight major steps in developing an advertising campaign.
A: Advertising campaign is a process in which, product is made known to consumers, through promotional…
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A: Columbia sports wear is an American corporation that engages in production activities for producing…
Q: What is customer satisfaction?
A: Customers or clients must be satisfied with the services and products provided by the organization.…
Q: What is inshoring?
A: Even though outsourcing often offers financial benefits, including cheaper labour and lower…
Q: Explain PESTLE analysis of volkswagen company
A: Volkswagen's company PESTLE Analysis examines the company's business strategies. Volkswagen's…
Q: How marketing planning is done give an example?
A: Marketing is a vast topic including many areas like marketing Mix, Marketing communication,…
Q: Explain immediate-response advertising.
A: Promoting is gainful to the organizations that utilize it, assuming they hope to have any clients.…
Q: How do environmental, business, interpersonal, andindividual factors affect business purchases?
A: Businesses that acquire commodities and services to use in the manufacture of other goods and…
Q: State the steps in developing an advertising campaign.
A: Promoting is gainful to the organizations that utilize it, assuming they hope to have any clients.…
Q: Why Mass-media advertising is not preferred in the present time?
A: The main Characteristics of mass media are given below: 1) It covers a vast range of areas in terms…
Q: Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only…
A: Pricing is one of the four elements of the marketing mix. Different pricing strategies are used by…
Q: What is the cost-competitive advantage?
A: Every competitor will try to gain the thing which is in limited quantity. For example students…
Q: How semiliquid coal is transported?
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Q: Explain how understanding the customers' needs , wants and expectations helps an organization…
A: A customer is an individual who purchases goods and services from the market to satisfy their needs…
Q: What is consumer behavior?
A: Researching consumer buying behaviour is most important for marketers because they can understand…
Q: Define briefly the 4ps of
A: The marketing mix is a marketing strategy that mixes a variety of elements in order to harden and…
Q: Just because two activities are important elements of a single value-creation process does not mean…
A: People are motivated by needs, it is these needs which makes the people work and earn their…
Q: What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present…
A: All customers expect high product value and uniqueness in the products that they purchase. Companies…
Q: What is KANO model? And how can affinity diagram help to understand the voice or customer?
A: Kano Model: It was developed in the 1980s by professor Kano which divides Customer preferences into…
Q: Key distribution has a wide variety of approaches. What's the greatest, and why is it the best?
A: By using a key distribution center, two or more computers in a network can establish a secure…
Q: Which element of the strategic planning process playsa major role in the establishment of…
A: A performance standard is a reasonable expectation of performance that acts as a benchmark against…
Q: PART 1: Choose one company that offers multiple products or services. For example: Coca-Cola has a…
A: In the given question, we will be opting for Coca-Cola as the company which is to launch a marketing…
Q: Discuss the political and legal environment of marketing.
A: Features of business environment: 1.The business environment encompasses all forces, institutions,…
Q: How does Netflix use Aamazon Web Services?
A: Amazon Web services is the subsidiary of the Amazon company which provides cloud computing services…
Q: Describe consumerism. Analyze some active consumerforces in your area.
A: Today due to the increasing number of purchases we are exploiting more and more resources from…
Q: provide an explanantion of the marketing terms, compare and contrast them and provide and example of…
A: In Marketing Terminology, A requirement arising from a necessity that is required for an individual…
Q: Explain Foreign Corrupt Practices Act (FCPA)?
A: Marketing can be elucidated as the area of management that comprises the creation of needs.…
Q: What are the commonly used methods of businessbuying?
A: Understanding the consumer decision-making process is critical for any business, but eCommerce…
Q: Recognize the stages of the consumer buying decision process.
A: Consumer buying behavior explain about their personality traits which become persistent while…
Q: How marketing strategies are used?
A: Marketing Strategies are the strategies formulated by the organisation in order to achieve…
Q: Consider the distinction between catastrophe recovery and business continuity planning.
A: Business continuity planning states how a company will function and continue during and after a…
Q: What is the difference between probability sampling andnonprobability sampling? In what situation…
A: Probability sampling typically involves random selection, allowing you to draw strong statistical…
Q: Outline the five major steps in the target market selection process
A: Target Market- It is a group of customers or companies that are most likely to purchase the…
Q: Summarize why it is important to examine and respond to the marketing environment
A: The marketing environment encompasses variables or forces, which can be internal and external to the…
Q: Why do buyers involved in straight rebuy purchasesrequire less information than those making…
A: A straight rebuy is a purchasing arrangement in which a firm reorders the same items from the same…
Q: Goods that have differentiating attributes which are more difficult to evaluate across brands,…
A: Goods that have differentiating attributes which is more difficult to evaluate across brands,…
Q: Identify the factors that influence the selection of specific market segments for use as target…
A: Market segmentation is the process in which, certain consumer groups are categorized, having similar…
Q: a) How would you use personality theories to understand brand personalities of Apple watch? Compare…
A: Personality of an individual is defined as repeated behavior that the individual shows and the…
Q: How has the Internet facilitated the organizationalbuying process?
A: Buying- It is a term utilized to describe the acquisition of a product or service that is paid for…
Q: 1.You are aware about the challenges of Facebook, so you are preparing to compete with them in the…
A: Given, The price per day for promoting a single brand on Facebook = $4 The profit that the finance…
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- Q3) Pricing in practice are influenced by the following, except a. customer demand b. competitor's action c. predatory pricing d. discretionary pricingPricing strategies are often carried out by companies in the industry to maintain their presence in the industry, especially for companies that have market power. a. What is meant by “Limit Pricing” and “Predatory Pricing”, are the two strategies different, explain the difference if any? b. The "Chain Store Paradox" generally occurs in which price strategy from the possible strategies in question a, explains the paradox?Multiple choice: 1.when a company sets a price for the first time because of: A. Acquires new products, goods or services from an existing company locally or abroad B. Cost and competitors prices C. Maintain old price of a while to gain a strong foothold in a market D. Due to inflation and peso devaluation 2. Key pricing decisions except: A. Merchandise or gift B. Product sample C. An experience D. Price incentives
- Q: Write the methods for determining pricing of new products?Which of the following pricing method sets prices based on competitor's pricing strategies? Question 6 options: A) Cost-plus pricing B) Competition-based pricing C) Break-even pricing D) Standard pricingQ1. Telecommunication market in Singapore, comparing each film (Singtel vs M1 vs Starhub vs others): With the comparison above present the latest pricing information that identifies at least two pricing strategies (second- degree discrimination, third-degree price discrimination, versioning, bundling, tying)
- QUESTION 1 Due to the fluctuation in the US dollar currency, the prices for commodities in Namibia are changing too because most of the goods are imported and the means of payment is US dollar. This has affected many businesses because they have to change their prices too, but if one changes prices anyhow, they may lose clients or make losses. Assuming that you are a business person and this trend is affecting you; explain 5 pricing strategies you may use to price your goods. QUESTION 2 Royd Joe is an entrepreneur, to do proper planning for his business, he has to take into account of both economic and business factors into considerations. Using Economic and Business forecasting, he should be able to predict trends in his business both in the near future and long run. Differentiate between business forecasting and economic forecasting.Q 7. A marketer of innovative high tech products choose market skimming pricing ratherthan market penetration pricing when launching a new product. Critically examine the statement and alsoCompare and Contrast market skimming and market penetration pricing strategies.A price skimming strategy is most often used for a new product when: Question 43 options: a) its supply is greater than its demand. b) competition in the market is abundant. c) customers are unwilling to spend a large amount of money on the product. d) the product is perceived by the target market as having unique advantages.
- Mr. Peter is operating a store in Sharjah. He has two types of apparels targeting two types of consumer segments. One type of the products is for the high-income consumer segments and the other one is for the low-income consumers. question:- Suggest an appropriate pricing strategy under the new product pricing for both these segments and justify your recommendation by evaluating two features of each pricing strategyQUESTION 3 Orange Botswana has recently introduced a numbers of products in their offering, but they are several elements that need to be considered when pricing the products and services.a) Discuss the three factors that influence the setting of a price for the product. b) Evaluate the use of marketing information systems.Question 1 What are the major pricing strategies that can be used at a restaurant ? 300 words minimum Question 2 What are the price adjustment strategies that can be used by a restaurant? 400 words minimum Question 3 Identify how a restaurant can modify its place and promotion during a crisis period. 500 words minimum.