a) How would you use personality theories to understand brand personalities of Apple watch? Compare Apple’s brand personality to those of Casio's.  b) Discuss how communication activities (Print ads, TVCs, etc.) from the two brands manifest these personalities.

Do you think that later adopters of DVRs or SVODservices will be less interested in “ad avoidance”capabilities? Will this change as they “learn” to usethese technologies?

How do companies and their brands attempt to establish an 'emotional' connection with us? Do they ever succeed?

(a) What is the imageyou first have when you hear the brand mane"Bitter Girls"? What are both(b) the strengths and (c ) the weaknesses in linking this brand name to the concept of empowering tweens and teens?

(a) 'Wh at marketing actions would you expect the comparues selling Yoplait, Dannen, and PepsiCo yogurts to take in response to Chobani's appearance and (b) how might Chobani respond?

2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?

What is a smart banner? How does this relate toselective attention?

The mass Media is an influencer in society with a goal of attracting large audiences and extending a considerable amount of influence. Consider the newspaper, cell-phones, telegraphs, Facebook, Twitter, magazines, journals, computers, television, just to name a few.  Some of these are certainly more effective than others as influencers. All, we depend on to varying degrees. An advertisement on television can influence a person to purchase an item based on the appeal of the the item, regardless if it is needed  or not. A  message obtained from facebook  may cause a person to pass the information on as "truth" and later find out that it is not.  What do you feel is the most effective mass media communication in our society today?     Why did you select this mass media communication approach? Although you think this is the most effective mass media communication, what are some of the problem areas with this method of communication?

What do marketers mean by creating a brand personality? What examples can you come up with of uses ofbrand anthropomorphism?