Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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a) How would you use personality theories to understand brand personalities of Apple watch? Compare Apple’s brand personality to those of Casio's.
b) Discuss how communication activities (Print ads, TVCs, etc.) from the two brands manifest these personalities.
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