The following are the criteria for evaluating price metrics except: a. tracks with differences in value across segments b. is easy to measure and enforce c. offering economic value and design d. tracks with differences in cost to serve
The following are the criteria for evaluating price metrics except: a. tracks with differences in value across segments b. is easy to measure and enforce c. offering economic value and design d. tracks with differences in cost to serve
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
The following are the criteria for evaluating price metrics except:
a. tracks with differences in value across segments
b. is easy to measure and enforce
c. offering economic value and design
d. tracks with differences in cost to serve
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