Explain  how understanding the customers' needs , wants and expectations helps an organization deliver value.

What strategies can businesses implement to prevent recurring customer conflicts and promote long-term customer satisfaction?

Customer relationships have been important to both overall business strategy and marketing strategies. How do relationships with customers differ for services marketing? What role does consumer behavior play in services organizations?

Discuss the role of customer feedback and market research in refining and adapting a business model to changing market conditions.

Based  on the United Nations Sustainable Development Goals (UNSDG), select a company or organization in the cosmetics industry that contributes to the UNSDGs, clearly articulate the wicked problem the company or organization aims to solve, and present  how the company is or could use the following concepts to achieve their goal: design thinking, design and technology, and organizational ambidexterity?