Explain "Columbia Sportswear" clothing brands Promotion plan. (in terms of how they promote? who they promote too? how often they promote? and how much they spend on promoting their clothing brand.)

Evaluate  whether Wal-Mart in south Korea could promote its brand to social network sites such as facebook and twitter. What would be the benefits of such types of promotion?

QUESTION 8 Which one of the approaches to marketing implementation is considered the most advantageous in every implementation situation? Implementation by command. Implementation as organizational cultural Implementation through concensus O Implementation through change Each of the approaches has unique advantages, depending on leadership style and scenarios.

Directions: To use the 7 Ps model and for your market to know you better, it's time to make your Marketing Plan. In three (3) sentences, describe each component of the Marketina Mix in relation to your proposed business. of Place: What new distribution options are there for customers to experience my product, (e.g. could they buy it online or in-store)? How will the customer avail my product/service? Price: At what price will I place on my product/service? How much is my markup? Promotion: How will I convince my customer to buy my product/service? What tools will I use to promote my product/service? People: Who are the people involved in my enterprise/business? What are the functions of each worker? Packaging: How will I make the overall presentation of my product/service eye- catching or appealing to my customers? Positioning: What will make my customer become loyal in patronizing my product/service?