Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them  and provide examples of how they are used in marketing.  1.1. Exchange and Transaction

Q: What is a marketing information system (MIS)? What types of information does it include?

A: Marketing information system is a set of procedures and methods that regularly generates, stores,…

Q: Method - can be in two parts: research design, finance and data collection Select one: True False

A: Research methods are specific procedures for collection and analysis of data. Developing research…

Q: The BIR need to assess a taxpayer for payment of taxes Group of answer choices True False

A: This statement is true because through BIR (Bureau of Internal Revenue) national government collects…

Q: A conclusion on business reports

A: The concluding paragraph of a business report serves as a summary of the most crucial details and a…

Q: This refers to measure of how well customer expectation from a purchased product or service have…

A: Disclaimer: Since you have posted multiple questions, we'll solve the first question for you. If you…

Q: Explain the following based on CRM – Customer Relationship Management The customer is always right…

A: Hello thank you for the question. As per guidelines, we would provide three sub-parts at a time.…

Q: Outline the most important uses of computer technology in marketing research. Important uses of…

A: Marketing involves customer identification as well as selling goods or services to that customer…

Q: Which models of Marketing Communication fits your marketing communications strategy best and…

A: Marketing management is the process of planning, organizing, implementing, and controlling marketing…

Q: 1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a…

A: 1) Product decisions affect customer Solution is Option (C) - Loyalty   2)  If a consumer buys…

Q: a. State three research question about product quality, price and promotion on customer buying…

A: When purchasing a product, customers go through a series of actions in order. The sequence of…

Q: different methods of forecasting sales

A: Sales forecasting is the practise of anticipating a company's sales revenue for a given time period,…

Q: If a key research objective sought to develop brand image profiles for a local bank and a key…

A: Research is the aspect of the component of study that deals with generating or expanding new…

Q: Define marketing information system and marketing research

A: 1. The Marketing Information System refers to the systematic gathering, analysis, interpretation,…

Q: Determining how to compete requires a firm’s management to consider which of the following factors?…

A: Competition in the market puts businesses into constant pressure of performing better than other…

Q: a. Create research objective on product quality toward customer buying behaviour. b. Create research…

A: A research objective can be defined as a statement that identifies the specific goals on the purpose…

Q: Jon’s Pizza Inc. just completed their launch advertising campaign for their new pizza toppings. They…

A: Target Population (P) = 200,000 Impressions (I) = 20,000

Q: The product mixK is described as a A group of closely related product b. All the products sold by a…

A: Since you have asked multiple questions, we will answer the first question for you. If you require…

Q: QUESTION 1 The Internal Information search that is part of the buying process involves O searching…

A: Consumer buying process: It is the process a consumer goes through before buying any product or…

Q: Using examples to support your answer, explain why domain knowledge is important in the requirements…

A: Domain knowledge is knowledge of a specific, specialized discipline or field.

Q: Marketing researcher at Nestle is using event study to determine value of brand. Specifically, she…

A: Brand valuation is the process of estimating the financial value of a brand. It is an important…

Q: An appliance store manager noted that weekly sales varied directly with the amount of money spent on…

A: Advertising is a very important aspect of any business. It helps in making the customers aware about…

Q: When introducing new products marketers have 3 branding options open to them:

A: ANSWER : Option : d) Develop a new brand for the new product/ Apply the existing brand to the new…

Q: (a) A firm wanted to test the effectiveness of its advertisement on sales. It selected a set of…

A: (i) We'll utilise the randomised block design in this scenario (RBD).

Q: MIS provides a variety of information products to managers. Discuss the major reporting alternatives…

A: MIS is short and an abbreviated way of "Management Information Systems". This information system has…

Q: CONSUMER DECISION MAKING PROCESS 1. Need Recognition 2. Search for Information 3. Evaluation of…

A: The consumer purchase decision process refers to the process through which a consumer goes when he…

Q: What is a "slowly changing dimension" (SCD) in the context of data warehousing, and why is it…

A: In the context of data warehousing, a Slowly Changing Dimension (SCD) refers to a dimension within a…

Q: Discuss the objectives, Types and Process of Marketing Research?

A: Objectives: Marketing analysis may be used to schedule sales and several other advertising…

Q: Formulate a questionnaire on the research topic "The effects of digital advertising on the marketing…

A: The research topic focuses on examining the effects of digital advertising on the marketing of…

Q: Explore the concept of data warehousing and its role in data modeling. How does data warehousing…

A: Data warehousing can be defined as a centralized repository that stores the data gathered from…

Q: What is a marketing information system?  b. what are the components of a marketing information…

A: A marketing information system is the storage, collection, analysis, and interpretation of data to…

Q: 12. All the followings are true regarding the marketing process except: O a. Only those who work in…

A: Marketing is an art of convincing the customers into buying a product to satisfy their needs.

Q: Collecting and analyzing customer data is imperative to ensure growth and can help grocery stores…

A: Big Data refers to the large volume of data whether structured or unstructured that engulfs the…

Q: interpret the output of a two way ANOVA

A: Stage 1: Determine whether the principle impacts and connection impact are measurably huge  To…

Q: What is a marketing information system (MIS)? What types of information does it include?

A: The organized gathering, evaluation, inference, preservation, and presentation of market data to…

Q: A product is associated with a slow growth market but that product also happens to be the segment…

A: Stars are the businesses with high market share and growth. Question marks are the businesses with…

Q: If a market segment is actionable, this means that this segment, O a. responds to any possible…

A: An Actionable Market Segment is when all the market segments of a market plan are unique, each of…

Q: Which of the following would NOT be a factor that would influence basic financial planning…

A: When a person puts together his financial planning decisions, he has to consider all the factors…

Q: Formulate the action(s) necessary for customer knowledge management. I Gathering superior customer…

A: Customer knowledge management is crucial since it enables the self-service platforms. Self-service…

Q: Briefly explain how the organization forecast sales for its products (digicel)

A: Digicel is a Caribbean based company. It provides mobile phone networks to the customers it operates…

Q: behaviour, product quality, price and promotion of 'brand perception'. b. State three question about…

A: Disclaimer: Since you have posted multiple questions, we will solve the first question for you. If…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.