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Product: Little Caesars (regular pepperoni pizza)
Answer the following questions in relation to the chosen product.
a) What is the real need for this product/service?
b) What is its approximate price?
c) What do you consider to be the appropriate income level of the target population for this product/service?
Step by step
Solved in 2 steps
- Design your product and provide it a name and a description and visual/picture of it (this can be your own drawing or an image from the internet with your brand/logo assigned to the image). Justify your choice by explaining in detail the reasons why you select your product (i.e. is there a demand for it? will it solve any social, environmental or financial issues? etc.). What is your vision for the selected productchoose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? What role, if any, did packaging play in your selection of this product? Why? Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : Identify the various media used to promote/advertise the product. Did other promotional tools (sales promotion,…Based on the scenario, how can you define the importance of the price of a product in attractingcustomers?
- develop a marketing plan, Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?Address the following items on the (Indian Cricket Team) Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or serviceWrite the details of the pizza product, including: the company's name, its marketing mix, segmentation, targeting, positioning and distribution strategies.
- Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers (you are considered as their customer) and elaborate why you use this product or avail this service. Also, describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.What is your perceptions of value and how much you are willing to pay for the following products: automobiles, fast foods, jeans, and athletic shoes? Discuss some examples of brands of these products that are positioned to deliver different value to consumers ?A study indicated that the optimal price for a consumer product is $32.45. Most products in the market sell for $29.99. What price would you suggest to retailers for selling the product and why? A haute cuisine restaurant is opening down the street, and its owner asks you for advise on pricing. Should you suggest that the restaurant price an appetizer at $6.99 or $7, and why?
- You are required to select a commercial product/service/ offering of your choosing. This can be from any industry or any cartegory. You will then analyze the chosen product under the following categories. 1.Discuss the type of target market segmentation your selected product utilises, and fully justify you answer in the context of this example.Think about the following:Do you prefer Coke products or Pepsi Products?Food and wine pairing techniques Answer the following question: Why do you think your preference is better? Explain which brand you would put in your hotel and why? Perhaps you would put the alternative to your favorite. Then explain why such a decision could have in impact on your business. Which type of wine would you recommend with the following and why? Chicken Picatta Apple-glazed Roast Pork Tenderloin Beef Wellington2. Customers take into account various factors beyond just the monetary value when evaluating the worth of a product or service. The concept of 'Total Value' involves considering the overall perceived benefits in relation to the overall perceived price. Demonstrate your understanding of this concept by discussing the following scenarios, and for each, assess the Total Benefits and Total Price a Customer may consider: A Vehicle A Haircut A Laptop A Degree A Shoe