Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Why is the correct identification of the measurement scale of the variables important in Quantitative Business Research?
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- How would you use the Quantitative research method to influence a customer to buy a smartphone?arrow_forwardDifferentiate between the target population and sample as used in business researchmethods.arrow_forwardDescriptive research designs can generate answers to all of the following types of questions except O When? Who? Would? What?arrow_forward
- Discuss at least 2 different data collection methods you could use. What are the differences between probability and nonprobability sampling methods?arrow_forwardIn survey research, why do bad questions generate bad data??arrow_forwardAssume that a research study included the following question: "Why do you prefer a gasoline powered car over an electric powered car?" Explain how you would code possible responses to this question. (Note: explore all that you think might be possible answers, not just how you would answer the question). Develop possible responses and the category groupings you would use.arrow_forward
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