Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Step 1
The question might have ambiguous and subjective nature however, assuming two hypothetical situations in the case of fine-dine restaurants:
- A good/decent/hospital/quality fine-dine restaurant or
- A bad/upsetting/hostile/disappointing fine-dine restaurant
we would then compare both the situations under the following level of services (Parameters)
- Ambience
- Staff Hospitality
- Services and facilities
- The Food and other products
Please refer to the next step for further explanations. (Step 2)
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