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Explain the level of service a customer might experience in a fine dining restaurant.

Explain the level of service a customer might experience in a fine dining restaurant.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. Explain the level of service a customer might experience in a fine dining restaurant.
Transcribed Image Text:2. Explain the level of service a customer might experience in a fine dining restaurant.
Expert Solution
Step 1

The question might have ambiguous and subjective nature however, assuming two hypothetical situations in the case of fine-dine restaurants:

  1. A good/decent/hospital/quality fine-dine restaurant or
  2. A bad/upsetting/hostile/disappointing fine-dine restaurant

we would then compare both the situations under the following level of services (Parameters)

  • Ambience
  • Staff Hospitality
  • Services and facilities
  • The Food and other products

Please refer to the next step for further explanations. (Step 2)

 

 

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