Describe the concept of business continuity testing and its importance. How can organizations conduct effective testing of their continuity plans?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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Describe the concept of business continuity testing and its importance. How can organizations conduct effective testing of their continuity plans?

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