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- What is green marketing? How does it relate to corporate social responsibility (CRS) and marketing ethics? Provide an analysis of a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not?Write down the ethical theories that apply to marketing?What is consumerism, and how is it good for sustainability?
- Thinking about Apple's sustainability program, how is it communicated to their customers? Do you believe there is any danger of greenwashing?Give an example of how ethical issues can affect eachcomponent of the marketing mix.WHAT IS -Corporate Social Responsibility, why does it matter -Factors influencing CSR -Tripple Bottom lin approach