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Question: Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return - a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.

Question: Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return - a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question: Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return - a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships. Guidelines 1. Word limit: 800 words
Transcribed Image Text:Question: Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return - a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships. Guidelines 1. Word limit: 800 words
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