Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question: Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return - a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships. Guidelines 1. Word limit: 800 words
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Transcribed Image Text:Question: Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return - a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships. Guidelines 1. Word limit: 800 words
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