Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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PLEASE EXPLAIN THANK YOU
Transcribed Image Text:Functions of Advertising
Advertising is very important in the market; every company will invest a lot of
money in advertising. I think it's because of advertising's many functions.
Generally speaking, advertising has seven functions, as follows:
Identifying Brands
Products, services and ideas are sold through businesses that are
differentiated by their brand identities. Brand identity is communicated to the
public via advertising.
Information
Advertising supplies the necessary information to consumers so that they
know what is available and where to buy it.
Persuasion
Powerful, visual advertising presentations compel consumers to purchase
goods, services and ideas as a way to achieve emotional fulfillment. Persuasion is
the core mission of advertising.
Previewing New Trends
Previews about the virtues of new products, services and ideas motivate
consumers to obtain them because they don't want to be left out.
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