What is promotion? Advertising Print Advertising Public Relations Persuasive communication about a product, a service, or an idea

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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What is promotion?
Advertising
Print Advertising
Public Relations
Persuasive communication about a product, a service, or an idea
Transcribed Image Text:What is promotion? Advertising Print Advertising Public Relations Persuasive communication about a product, a service, or an idea
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Promotion is the method of marketing a product to the public. It is very important for influencing the purchasing decisions of the customers because it helps the marketers to educate the customers about a product and its features.

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