Q: Discuss briefly the Global Competition in marketing?
A: Global competition is a type of international rivalry in which an enterprise's position in one…
Q: Why is Consumer Motivation and Personality important in today's day and age?
A: Humans are a complex being. There are a lot of factors internal to an individual which affect their…
Q: List and explain the elements of the expanded model of consumer behavior. Which elements are most…
A: Consumer behavior is a concept that can be explained as the process of understanding the purchase…
Q: The following question refers to the first article in the packet, Inside Goat's Plans to Merge…
A: Let us first understand "Differentiation" with a marketing perspective. The process of…
Q: Given the topic:A menu at a restaurant and an online menu compare according to the question…
A: Menu at a restaurant is the list of dishes which includes cuisines, deserts, beverages and other…
Q: List the Business Ethics?
A: Social, cultural, legal, and other economic constraints are identified through business ethics, and…
Q: List the ethics essential in businesss?
A: Numerous factors contribute to a company's success, and business ethics and social responsibility…
Q: Define the term portfolio matrix?
A: A portfolio matrix is a graph that displays the growth of a product's industry as well as its…
Q: Howq do the firms identify their competitors?
A: One of the most important aspects of an organization's operation is recognizing and defining its…
Q: Differentiate between Adjacent Innovation and core innovation?
A: Product Innovation is essential because it can ensure you with making space in a packed market. By…
Q: What are the benefits of good relationships for the marketers?
A: Customer Relationship Management is essentially the relationship between the supplier and the…
Q: Hello: I am trying to fine-tune this question in quotes below to become a qualitative response…
A: Market Basket Sales Market Basket Sales is a technique used by large retailers. This technique is…
Q: Describe the Ethical Decision Making process?
A: Ethics is a combination of assumptions and practices for behaving ethically in a business or…
Q: As a purchasing manager of a big retailer that operates a chain of grocery stores, discuss four ways…
A: The supply chain can be elaborated as the series of entities that form the mechanism of input supply…
Q: The entrepreneurial activity could be linked to __________ theory with the rise of countries like…
A: Entrepreneurship Entrepreneurship in simple words is nothing but creating an organization in the…
Q: & A company's marketing mix consists of the following elements: Oa. Product, promotion, place and…
A: Disclaimer: Since you have asked multiple questions, so we will solve the first question for you. If…
Q: Define the term implementation?
A: define The implementation process involves putting your product or service into the market for other…
Q: Jiffy Lube Bessemer Trust Walmart
A: A differentiation strategy is a methodology organizations create by giving clients something novel,…
Q: Suggest how MyRepublic can compete in the Singapore market based on the market structure for the…
A: Singapore has one of the world's most developed and competitive telecommunications markets.…
Q: Clearly identify your primary fan target market for NFL and secondary market segments. Describe the…
A: Targeting strategy refers to separating a huge market into smaller homogeneous groups so as to focus…
Q: Strategic marketing management addresses two questions. What are they?
A: A promoting point distinguishes the objectives that will be accomplished through showcasing tasks.…
Q: define and explain what is Privileges, and Probable Cause
A: The word "privilege" is based on the Latin privilegium, which means "a rule for one party only," and…
Q: Discuss the economic motivation for governments supporting the switch from the established…
A: The question examines the economic motivation for Electric motor participation in the electricity…
Q: Describe the concept of price elasticity! Why it is for a monopoly less profitable to act in markets…
A: Elasticity is a concept that is used in economics to explain how much one economic variable varied…
Q: What are the salient points of Consumer Act or R.A 7394 about Consumer PRODUCT, QUALITY, and SAFETY.
A: Consumerism is a well-organized social movement aimed at enhancing customers' rights and influence…
Q: ) Explain integrated logistics management and the different ways through which a company can achieve…
A: Integrated logistics is the only solution for the company's logistics and shipping needs. The…
Q: The market is based on Vaccine The market is based on Vaccine The market is based on Vaccine What is…
A: Vaccines, also known as immunizations, are injections of a weakened form of a disease into a…
Q: List the Marketing Plan Elements?
A: A marketing plan is a blueprint that states how the marketing or advertising strategies will be…
Q: Enumerate the various difficulties or limitations involved in Marketing Planning.
A: Marketing planning includes the strategic goals, which a firm uses to market or promote its goods or…
Q: Write about major branding strategies?
A: Branding is a marketing strategy that enables customers to recognize the products and services sold…
Q: explain the role of franchisee
A: Franchising is one of the modes of business operation in which there is a franchisor and a…
Q: what can print ads do that broadcast ads cannot
A: Information about a concept, item, or service is disseminated through advertising in an effort to…
Q: Describe Product Strategies?
A: A product strategy can be explained as the strategy that outlines how a company prepares for its…
Q: Explain the process of evaluating a business model as outlined by Osterwalder.
A: A business model of any organization defines the conceptual structure of the respective…
Q: he Associa Women lob e groups' erger mac True False
A: The AIAW worked in the same job for school ladies' projects that the National Collegiate Athletic…
Q: How can the youth entrepreneurs acquire growth self-employment in these challenging times? What…
A: Start-ups and entrepreneurship play an important role in OECD economies, but the COVID-19 crisis…
Q: A catering company must have the following number of clean napkins available at the beginning of…
A: A service delivery flowchart can be represented as a visual representation of the different…
Q: On what is the Sound strategic planning based upon?
A: Sound strategic planning refers to the strategies planned by the individuals or managers in such a…
Q: Research has shown that members of Generation Y and Generation Z are going to be worse off than…
A: It is true that certain research has indicated that the generation Y and generation Z are becoming…
Q: What are experience curves?
A: The experience curve concept states that there is a stable correlation between a company's total…
Q: Which of the following is NOT a considerations for the depth of a product line? Select one: a.…
A: Product line is the group of products produced by a firm which have similar features. Product line…
Q: Describe the arguments for and against society responsibility?
A: Social responsibility is an ethical practice that explains that an individual should work with other…
Q: In today’s context, how important is customer experience management to service-oriented companies…
A: Customer experience can be explained as an assortment of experience/ interaction of the customer…
Q: are some goods that y are some services it o Specific characteristic mber your response f
A: 1. Following are the goods offered by Post offices Express parcels Logistic posts Book packet…
Q: Define the term Inflation?
A: Demand for a commodity is how much the buyers are desirable of buying a product from the market.…
Q: Describe the Target Market Strategy?
A: Target market strategy is a term used create brand awareness among the target customers, this helps…
Q: a news article about gorilla marketing
A: Guerrilla marketing is an alternative approach to business marketing where companies use unusual…
Q: Describe briefly about the growing Ethnic Market?
A: Multicultural marketing (also known as ethnic marketing) is the process of marketing to one or more…
Q: Why setting the right price is essential?
A: Pricing is the process of determining the value that a manufacturer will receive in exchange for…
Q: Provide a business/industry example from popular media where facts could be misunderstood or…
A: Media is a channel through which the news or any idea will be communicated to large number of…
Define the terem Exchange control?
Step by step
Solved in 2 steps
- The Coca-Cola Company’s (TCCC) Minute Maid Pulpy became the cola giant’s 14th brand to reach $1 billion in global retail sales (in 2011). As opposed to cola carbonates, which often rely on global brand recognition and cross-generational formulas for success, Minute Maid Pulpy has relied on product development and innovations inspired by local flavors and textures. Toward the end of 2004, Minute Maid released Minute Maid Pulpy, which contained less than 24 percent actual fruit juice, but TCCC was able to retail the product at a much lower price point than products with a higher content of fruit juice. In China and throughout the Asia-Pacific region, consumer notions of freshness and health are connected much more to the consumption of actual fruit. Minute Maid Pulpy acknowledged this by including pieces of fruit in the drink, thereby creating a thicker texture that would not appeal to most North American consumers but has proven very popular in this region of the world. In customizing…What are the impact of covid 19 on the tourism industries?please explain what the OAG is, and provide an example of how it can be used by (or valuable for) Customs.
- Explain what might explain why TFP differs so much across countries ?Write the introduction of Unilever pakistan company. Its not a assignnment question.The Global Sourcing Wire Harness Decision Sheila Austin, a buyer at Autolink, a Detroit-based producer of subassemblies for the automotive market, has sent out requests for quotations for a wiring harness to four prospective suppliers. Only two of the four suppliers indicated an interest in quoting the business: Original Wire (Auburn Hills, MI) and Happy Lucky Assemblies (HLA) of Guangdong Province, China. The estimated demand for the harnesses is 5,000 units a month. Both suppliers will incur some costs to retool for this particular harness. The harnesses will be prepackaged in 24 12 6-inch cartons. Each packaged unit weighs approximately 10 pounds. Quote 1 The first quote received is from Original Wire. Auburn Hills is about 20 miles from Autolinks corporate headquarters, so the quote was delivered in person. When Sheila went down to the lobby, she was greeted by the sales agent and an engineering representative. After the quote was handed over, the sales agent noted that engineering would be happy to work closely with Autolink in developing the unit and would also be interested in future business that might involve finding ways to reduce costs. The sales agent also noted that they were hungry for business, as they were losing a lot of customers to companies from China. The quote included unit price, tooling, and packaging. The quoted unit price does not include shipping costs. Original Wire requires no special warehousing of inventory, and daily deliveries from its manufacturing site directly to Autolinks assembly operations are possible. Original Wire Quote: Unit price = 30 Packing costs = 0.75 per unit Tooling = 6,000 one-time fixed charge Freight cost = 5.20 per hundred pounds Quote 2 The second quote received is from Happy Lucky Assemblies of Guangdong Province, China. The supplier must pack the harnesses in a container and ship via inland transportation to the port of Shanghai in China, have the shipment transferred to a container ship, ship material to Seattle, and then have material transported inland to Detroit. The quoted unit price does not include international shipping costs, which the buyer will assume. HLA Quote: Unit price = 19.50 Shipping lead time = Eight weeks Tooling = 3,000 In addition to the suppliers quote, Sheila must consider additional costs and information before preparing a comparison of the Chinese suppliers quotation: Each monthly shipment requires three 40-foot containers. Packing costs for containerization = 2 per unit. Cost of inland transportation to port of export = 200 per container. Freight forwarders fee = 100 per shipment (letter of credit, documentation, etc.). Cost of ocean transport = 4,000 per container. This has risen significantly in recent years due to a shortage of ocean freight capacity. Marine insurance = 0.50 per 100 of shipment. U.S. port handling charges = 1,200 per container. This fee has also risen considerably this year, due to increased security. Ports have also been complaining that the charges may increase in the future. Customs duty = 5% of unit cost. Customs broker fees per shipment = 300. Transportation from Seattle to Detroit = 18.60 per hundred pounds. Need to warehouse at least four weeks of inventory in Detroit at a warehousing cost of 1.00 per cubic foot per month, to compensate for lead time uncertainty. Sheila must also figure the costs associated with committing corporate capital for holding inventory. She has spoken to some accountants, who typically use a corporate cost of capital rate of 15%. Cost of hedging currencybroker fees = 400 per shipment Additional administrative time due to international shipping = 4 hours per shipment 25 per hour (estimated) At least two five-day visits per year to travel to China to meet with supplier and provide updates on performance and shipping = 20,000 per year (estimated) The international sourcing costs must be absorbed by Sheila, as the supplier does not assume any of the additional estimated costs and invoice Sheila later, or build the costs into a revised unit price. Sheila feels that the U.S. supplier is probably less expensive, even though it quoted a higher price. Sheila also knows that this is a standard technology that is unlikely to change during the next three years, but which could be a contract that extends multiple years out. There is also a lot of hall talk amongst the engineers on her floor about next-generation automotive electronics, which will completely eliminate the need for wire harnesses, which will be replaced by electronic components that are smaller, lighter, and more reliable. She is unsure about how to calculate the total costs for each option, and she is even more unsure about how to factor these other variables into the decision. Based on this case, do you think international purchasing is more or less complex than domestic purchasing? Why? Is it worth the additional effort?