Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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As a purchasing manager of a big retailer that operates a chain of grocery stores, discuss four ways how you could use a SCM system to provide value for your company and customers Support your discussion with examples where appropriate.
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- Customer purchases using credit cards are a significant source of revenue for many retailers. From the standpoint of a retailer, briefly discuss some advantages and disadvantages of a retail store having its own credit card as opposed to accepting one of the national credit cards (e.g., Visa, MasterCard).arrow_forward1. What are 2 ways in which your company can avoid a disruption created by a regular vendor that cannot deliver a component of a product you make? 2. Describe one advantage and one disadvantage for the Push business modelarrow_forwardWhich of the following descriptions best describe the role of a supply chain? Select one: a. The role varies based on the nature of the environment, but can include sourcing, production, marketing, sales, after-sales service, and the acceptance of risk and responsibility for the product. b. The logistics of an organization's distribution strategy. c. Physical distribution and payment collection. d. The role varies based on the nature of the environment, but can include physical ownership, payment collection, and the inclusion of after-sales service, but never involves risk or responsibility for the product.arrow_forward
- Comparing the grocery and the toys section at a retailer: Grocery should have higher days of inventory than toys Grocery should have higher margin than toys Grocery should have a higher lead time than toys Grocery should have a higher inventory turnover than toysarrow_forwardQuestions 1: The objectives of procurement and purchasing function at the organization have evolved far beyond the traditional mantra of ensuring we "get a good price!" Discuss how this role has changed. Explain the major objectives of procurement and purchasing function in the organization. Provide relevant examples to support your answer Questions 2 Improving the Procure-to-Pay ("P2P") system involves automation of all transactional activities associated with the thread of events that occur from the time of buying a good or service, through the release mechanism, to the point of Issuing payment. Elaborate the steps in Managing the Procure-to-Pay Process. Provide relevant examoles to support your answerarrow_forwardChoose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…arrow_forward
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