Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Research has shown that members of Generation Y and Generation Z are going to be worse off than their parents in terms of income and jobs. This is a sign of _____.
geodemographic clustering
ethnocentrism
downward mobility
upward mobility
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