List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.
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List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.
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Solved in 2 steps
- What is the critically assess the impact of personal factors on the consumer buying decision process. Explain in details.There are six influences on consumer behavior as follows: Information processing, Motivation, Beliefs and attitudes, Personality, Lifestyle and Life-cycle & age. Apply these six influences on yourself on a product or service of your choice that you wish to purchase. Start by briefly explaining the product/service.Why is consumer behaviour of relevance in doing business? Illustrate with 2 real-life examples.
- What are the main types of consumer buying decision behaviour? Give examples of each from your life experiencesDiscuss the hierarchy of effects model and describe the steps of the consumer purchase-decision process. Steps of the consumer purchase-decision process.Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examples
