Q: Explain why the concept of competitive advantage is central to the study of strategic management
A: Business environment is cluttered with different types of business and competitors. For an…
Q: Direct marketing has been popular in recent years. Identify three reasons for this growth. Explain…
A: Direct marketing is the practice of promoting a product or service to potential customers directly,…
Q: List the Pricing Objectives?
A: Setting prices for your products or services is more complicated than a simple calculation. Prices…
Q: How can you develop and use a unique selling proposition?
A: A single statement summarizing what makes your business special and useful to your target market is…
Q: What is purchasing power?
A: administrations which can be bought with a solitary capital unit Purchasing power is significant in…
Q: What does The term marketing mix refers to as?
A: Marketing is the process to create exchange with the customers. It helps a company to build…
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A: Humans have evolved and innovated constantly. From being hunters and gatherers to the reaching…
Q: how could google use its innovativeness to succeed in the growing field of mobile marketing?
A: Google is majorly dependent on online advertising. However, it has started advertising over…
Q: What is marketing objective?
A: Marketing provides customers with the right products, services, or ideas at the proper time, place,…
Q: Marketing history and its evolution has an impact on the modern aspects of marketing
A: The way people do marketing these days has changed over time and has evolved in different ways. The…
Q: Jiffy Lub Bessem
A: A differentiation strategy is a methodology organizations create by giving clients something novel,…
Q: The marketing audit covers all the major marketing issues facing an organization. What atre they?
A: A marketing audit gives management an in-depth view of the company's marketing operations, allowing…
Q: Compare generic and Brand advertising.when will brand advertising work over the generic advertising?
A: Advertising is a powerful communicative tool that is highly visible and one of the most important…
Q: What are experience curves?
A: The experience curve concept states that there is a stable correlation between a company's total…
Q: Explain the importance to marketing managers of growing ethnic markets?
A: Ethnic market is the group of audience who belongs to minority cultural group of the society. Every…
Q: E3 What occurs with a licensing agreement? Multiple Choice One firm grants to another the right…
A: Licensing is a business system in which a company allows another company to manufacture a specific…
Q: Define the term sales orientation?
A: Businesses that employ the sales orientation strategy place all of their attention on immediate…
Q: What is the importance of strategic planning?
A: A promoting point distinguishes the objectives that will be accomplished through showcasing tasks.…
Q: A clear and detailed definition of entrepreneurship and the current challenges to business is…
A: Entrepreneurship can be referred to as the activity of seeking opportunities and initiating a new…
Q: What are the top 10 MNEs headquartered in the US that have made outbound FDI elsewhere?
A: A Foreign Direct Investment (FDI) is an acquisition of a premium in an organization by an…
Q: What market structure best describes McDonald’s origins
A: There are four types of market structure namely, monopoly, monopolistic, perfect, and oligopolistic.
Q: What is Portfolio Matrix?
A: Every company is created to build value for customers and shareholders. It is a legal entity having…
Q: List the steps involved in sales promotional planning process.
A: Concept Introduction Promotional planning is the act of making the best use of marketing techniques,…
Q: assess the impact of learning on the effectiveness of employees
A: Professional development opportunities can have a substantial impact on a workplace. Employees can…
Q: What is the role of the Social Behavior of the Consumers?
A: There are some internal factors that influence the purchase behavior of customers and there are many…
Q: Describe stakeholder theory?
A: Stakeholder theory refers to considering the requirements of all stakeholders involved in a project…
Q: increase for their new running shoes quickly in a short period, Sprinters Inc. set the initial price…
A: Marketing is the method to create exchange with the customers. It is a vast topic including various…
Q: How is Retail Marketing Strategy executed?
A: Retail marketing can be referred to as the procedure of providing products directly to the consumer.…
Q: Among the Integrated Marketing Mix tools, this method ________ refers to any “short-term” incentives…
A: Sales promotion is a short term incentives to encourage the purchase or sale of a product or…
Q: Creating ethics guidelines has several advantages. What are they?
A: There are different ethics that are being made for the customers and the employees like the…
Q: Define the terms Evaluation and Control of market plan?
A: Marketing is a challenging endeavour. Numerous options are involved, coordination between numerous…
Q: What is Pyramid of Corporate Social Responsibility?
A: Corporate social responsibility is a broad concept that can take many forms depending on the…
Q: Define the term Ethical values?
A: Numerous factors contribute to a company's success, and business ethics and social responsibility…
Q: What is Porter's Competitive Forces Model
A: Competitive strategy: It illustrates the long-term plan to acquire a competitive advantage against…
Q: How does a tea company employ social responsibility as a competitive advantage in Australia? This…
A: For this explanation, we will be taking the example of the Australian Tea Company, which is a…
Q: List the social factors that affect the marketing managers to forecast,influence, or integrate into…
A: There are numerous internal factors that impact the decision-making of marketers and there are many…
Q: Explains 3 common metod of setup advertising budgets and the benefit of each.
A: The money put aside by a business for the marketing of its products and services is known as an…
Q: List the Product Strategies?
A: A product strategy can be elaborated as the outlines that a company prepares for its product…
Q: How is Marketing Is Important to Businesses?
A: A marketing plan is a step-by-step guide to introducing and delivering your product or service to…
Q: Analyse what ethical issues in marketing mix of case 1 that were complained by customers as…
A: Ethical concerns are becoming vital issues in the service marketing industry since negative…
Q: During the Integrated marketing communication process, If you (as an audience) ever watched a…
A: Promotion, is also known as marketing communication and The intended audience is identified via…
Q: Choose the CORRECT guidelines in entrepreneurship according to Islamic perspective.
A: Entrepreneurship is described as the skill and willingness to start, organize, and run a business,…
Q: The evolution of brands can be tracked with the use of the Greiner’s model. With the aid of a…
A: The Greiner Growth Model:Organizations are always evolving, and according to American organizational…
Q: Explain cause-related marketing?
A: define Cause-related marketing is a marketing strategy in which businesses work with non-profit…
Q: Introduce the company McDonalds and explain why it is a good company to create their next marketing…
A: McDonald's - It is a leading brand in the food & beverages sector that was founded in 1940 as a…
Q: With extensive knowledge and experience in their respective fields, institutions such as the Edna…
A: Any organization attains the position of a niche in any respective product is after years of…
Q: 1) What is the importance of marketing research ?
A: Market research is the technique of interviewing prospective customers directly to assess the…
Q: List various r Determinants of Price?
A: A pricing strategy is a plan of action in which a price is fixed for the product depending on…
Q: Theoretical Perspectives for A Study of the Effect of Brand Awareness on Customer Preference for…
A: Developing a theoretical framework for a research study basically involves three main steps which…
Q: List the Primary Laws that Protect Consumers?
A: Consumerism and environmentalism are vital terms used in the current scenario due to their awareness…
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- Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered? This is a discussion questionwrite Each variable in the table below has a corresponding indicator (measurement) from the literature? Nb: independent variable:awareness,convenience and benifit, transection mode of online,preventive management dependent variable: cybercrime, development of ecommerce
- Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers (you are considered as their customer) and elaborate why you use this product or avail this service. Also, describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.answer for number 3Give your own example of services that are being segmented using the following segmentation strategy (expound your answer each strategy): • Geographic • Demographic • Behavioral • Psychographic
- Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service. Provide a particular target market and elaborate why they are the appropriate segment to target to. Explain well if what you think is the value proposition of your chosen product or service.Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has theproducts displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that product response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia) Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please (1) Comment on the information provided on label is it (Informational or promotional)(3) Based on how the product was displayed, what position do you believe it command…Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has theproducts displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that product response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia) Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please (2) Comment on the information provided on label (Informational or promotional) (5) Who is the product targeted to? Who is the target audience? (6) What…
- What is PLDT? Why is it helpful to us Filipinos? Explain your answer thoroughly with source/s.Is the Sheisedocompany offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type? please answer in your wordsDescribe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers and elaborate why you use this product or avail this service. Next, describe a main target market and discuss why they are the appropriate segment to target. Expound what you think is the value proposition of your chosen product or service.