Creative Homework/Shon Project. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communicationstrategies. The uaditional elements used include advertising, sales promotion.public relations. and personal selling. Which of these do you fee.I would bemost effective for each of the following clients?a. A bookstoreb. An alJ-inclusive resort hotelc. A univers·ityd. A company that produces organic snackse . A sports equipment company
Creative Homework/Shon Project. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communicationstrategies. The uaditional elements used include advertising, sales promotion.public relations. and personal selling. Which of these do you fee.I would bemost effective for each of the following clients?a. A bookstoreb. An alJ-inclusive resort hotelc. A univers·ityd. A company that produces organic snackse . A sports equipment company
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative Homework/Shon Project. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication
strategies. The uaditional elements used include advertising, sales promotion.
public relations. and personal selling. Which of these do you fee.I would be
most effective for each of the following clients?
a. A bookstore
b. An alJ-inclusive resort hotel
c. A univers·ity
d. A company that produces organic snacks
e . A sports equipment company
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