Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Which statement about marketing is true?

18 Skipped Which statement about marketing is true? Multiple Choice Marketing only applies to for-profit (not nonprofit) organizations. Marketing only occurs when two or more parties are willing to exchange one thing for another thing. Marketing activities are limited to selling and advertising. A marketing exchange focuses on making a single transaction. Marketing should begin with the production process followed by potential customer needs.
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Transcribed Image Text:18 Skipped Which statement about marketing is true? Multiple Choice Marketing only applies to for-profit (not nonprofit) organizations. Marketing only occurs when two or more parties are willing to exchange one thing for another thing. Marketing activities are limited to selling and advertising. A marketing exchange focuses on making a single transaction. Marketing should begin with the production process followed by potential customer needs.
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