QUESTIONS:   1. What Are the Possible Alternatives?   2. What Are the Ethics of the Alternatives?  Ask questions based on a “utilitarian” perspective. Give example:  What benefits and costs will each alternative impose on the various stakeholders?  What are the probable long-range benefits and costs of each of the alternatives?   3.. What rights do employees have? 4.. What are the rights of employers? 5.. What are the rights of the other stakeholders in the situation?    SUB: INTERNATIONAL MARKETING

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

Sticky Fingers

 

Topic: Due Process

Characters: Susan, Human Resources Manager in a large retail store, one year of

service Mike, Loss Prevention/Security Manager in the same store, ten years of service

Todd, a salesman in the jewelry department, three years of service

One month has now passed since a diamond-studded watch was noticed missing from

the cases in the jewelry department of this retail store. External theft has already been

ruled out, and Mike has been studying the videotapes made by closed-circuit TV that

day.

Mike comes into Susan’s office to report his findings from the investigation of the

missing watch. He tells her his department has studied the tapes and cannot determine

who stole the watch but that only one employee, Todd, handled the watch that day.

Although Mike knows that failing a lie-detector test cannot be used to dismiss Todd, he

points out that Todd was the only one to fail the test when asked if he stole the watch.

Since Mike cannot close this investigation without a suspect, he proposes that Susan

look through Todd’s employment file to determine if there are any alternative reasons

for firing this employee.

After diligent examination of Todd’s file, Susan notices that his application and sworn

bonding form do not exactly reflect the same prior information such as previous

employment. Under the company’s rules, this may be grounds for termination; however,

Susan never would have noticed it had it not been for Mike’s zeal to pin the theft on

Todd. Susan also recognizes that Mike’s performance is based on his ability to catch

internal thieves. Susan does not think it is fair to let Todd continue working if he did

steal the watch; however, she feels that he is also innocent until proven guilty despite

the circumstantial evidence.

Author: Originally developed by Gloria Park, graduate student at Washington University,

as a class project in “Ethical Decision Making.” Edited and submitted by Dr. Raymond L.

Hilgert, Professor of Management and Industrial Relations, Washington University

 

QUESTIONS:

 

1. What Are the Possible Alternatives?

 

2. What Are the Ethics of the Alternatives?

 Ask questions based on a “utilitarian” perspective. Give example:

 What benefits and costs will each alternative impose on the various

stakeholders?

 What are the probable long-range benefits and costs of each of the

alternatives?

 

3.. What rights do employees have?

4.. What are the rights of employers?

5.. What are the rights of the other stakeholders in the situation? 

 

SUB: INTERNATIONAL MARKETING

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