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How does blockchain technology enhance security and trust in IoT ecosystems, particularly in scenarios like supply chain management?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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An exco member at First National Bank South Africa, In Private Banking Questions Answers How often do you currently connect to your customers? What kind of information do you receive about your customers’ needs? How does information flow from the customer to you? For instance, does the information flow rely on the customer taking the initiative, or does the information flow happen in more a continuous and autonomous manner How long does it take for a customer need to reach you? How long does it take for you to react once you have a customer need? What do you learn each time a customer connects to your firm? How are you integrating these episodic interactions into a single connected experience for your customers?