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- What product or service is being advertised?There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.Briefly introduce your own product (goods or services) And explain why you choose or create that brand name of your product.