analyse the impact of unintegrated marketing and sales process information on an organisation. Identify the four issues in each system that you believe will have the greatest impact on an organisation; Briefly describe the type of impact you believe each issue will have on a business; Justify why you believe the four issues you selected will have the greatest impact on a business. List the sources you consulted other than the prescribed textbook; State which one issue arising from unintegrated marketing and sales process information systems you believe will have the greatest impact on a business. Justify your answer.
analyse the impact of unintegrated marketing and sales process information on an organisation. Identify the four issues in each system that you believe will have the greatest impact on an organisation; Briefly describe the type of impact you believe each issue will have on a business; Justify why you believe the four issues you selected will have the greatest impact on a business. List the sources you consulted other than the prescribed textbook; State which one issue arising from unintegrated marketing and sales process information systems you believe will have the greatest impact on a business. Justify your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
analyse the impact of unintegrated marketing and sales process information on an organisation.
Identify the four issues in each system that you believe will have the greatest impact on an organisation;
Briefly describe the type of impact you believe each issue will have on a business;
Justify why you believe the four issues you selected will have the greatest impact on a business.
List the sources you consulted other than the prescribed textbook;
State which one issue arising from unintegrated marketing and sales process information systems you believe will have the greatest impact on a business. Justify your answer.
Transcribed Image Text:Instructions:
1. Use the following resources to conduct further research into the impact of unintegrated marketing and sales process information on an
organisation:
• The section in Chapter 3 of the prescribed textbook titled: Problems with Fitter Snacker's Sales Process;
o The Internet and any other appropriate resources.
!
Be sure to record your sources appropriately as you will be required to acknowledge them.
2. Using any application of your choice, create a table similar to the one below:
SYSTEM
Sales Order
Warehouse
Accounting
ISSUES
1.
2.
3.
4.
1.
2.
3.
4.
1.
2.
3.
4.
TYPE of IMPACT
JUSTIFICATION
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