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- apply the five stages in the consumer decision process to your selection of a destination for your next vacation.What are examples of the economic, passive, cognitive, and emotional models of consumer decision making.When buying products, consumers expect certain outcomes from the purchase. What is that?
- Discuss both consumer segments and how the consumers probably make purchase decisions in the market/product that you have also chosenWhat are the examples of products that consumers hold erroneous perceptions about? Can you trace how these errant perceptions came about?Consider the scenario of a consumer purchasing a new vehicle. They have access to reasonable vehicle financing, so there are many options available to them. They’re buying the vehicle as a family car for their family of five. Discuss how 3 individual factors might be relevant to their purchasing decision. Discuss how 3 group factors might be relevant to their purchasing decision.