Compare the Promotion Mix used in the Corona campaign and the Porsche campaign. How did the two differ and why do you think they were so different?

Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location.  You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment.  These are at present only distributed through excusive retail outlets.  Your priority is to increase sales by direct marketing techniques.  Prepare a report setting out how you would do this in the next year. Response Mechanism How will evaluation take place and list the stages.

Cookies produced by Paris-based manufacturer Michel and Augustin are nowbeing sold in all US Starbucks stores. In a new cheeky ad campaign, thebrand is using humour and its unique success story to lure Americanconsumers.Extracted from France24.com April 2016The holiday gathering hosted by the French ambassador to Washington,usually a rather staid affair, this year involved electronic music and apresentation of the American success story of Michel and Augustin, a Frenchcookie brand now distributed in 23 countries.The firm’s success shows how "French innovation and entrepreneurial spirit[can] conquer the US market", French Ambassador Gérard Araud said in hisspeech at the January 14 event.The brand has used an innovative approach to expand its presence on theAmerican market. Charlotte C., the French communications manager forMichel and Augustin’s US division, has headed a social media campaign thatuses humour (the brand’s tagline is "Two…

Analyze their current advertising campaign(s) and other elements of the McDonalds Integrated Marketing Communication(IMC) strategy. Are they effective?