Read the following carefully: Social networks are here to stay. These have evolved greatly in recent years. What started as something for personal use has become one of the most important advertising strategies of recent times, for companies of all sizes. In this task you will investigate the way in which companies, regardless of their size, use the different social networks to communicate events, news, announcements or general information. Select a large multinational company. Go to its website and research about the ways it communicates. Look for social networks, wikis, blogs, microblogs that it uses to disseminate its information to the world. Questions: Write one (1) paragraph in which you summarize what you have researched about the ways in which large multinational companies communicate. Identify the selected company and describe the ways in which it uses technology to communicate. At the end of your writing, provide the web address of all the means of communication that this company uses to communicate, as evidence of the investigation carried out. How do the companies investigated use social networks or other technological tools? What recommendations would you make to them, in terms of how to use the networks more effectively than they currently do? What other new technologies that you know of can you recommend to these companies to diversify their message?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Read the following carefully:

Social networks are here to stay. These have evolved greatly in recent years. What started as something for personal use has become one of the most important advertising strategies of recent times, for companies of all sizes.
In this task you will investigate the way in which companies, regardless of their size, use the different social networks to communicate events, news, announcements or general information.

Select a large multinational company. Go to its website and research about the ways it communicates. Look for social networks, wikis, blogs, microblogs that it uses to disseminate its information to the world.

Questions:

Write one (1) paragraph in which you summarize what you have researched about the ways in which large multinational companies communicate. Identify the selected company and describe the ways in which it uses technology to communicate. At the end of your writing, provide the web address of all the means of communication that this company uses to communicate, as evidence of the investigation carried out.


How do the companies investigated use social networks or other technological tools?


What recommendations would you make to them, in terms of how to use the networks more effectively than they currently do?


What other new technologies that you know of can you recommend to these companies to diversify their message?

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