Case A: Social media has been very active in terms of spreading the word about practically anything andeverything. As a budding entrepreneur, how can you take advantage of this trend to churn outpotential business opportunities?Case B: A contractor of a fast food giant failed to deliver the expected output of an inventory systemsupgrade. This resulted in more than 70 branches closing due to inventory problems. Itcompromised the sales for the month. What do you think were the potential opportunitiesopened up to other players in the fast food industry?Case C: In order to prevent the Covid-19 from entering the Philippines, airports and other entry pointsall over the country have been provided with digital thermoscanners to detect feverish personscoming in from countries affected by the virus. However, there is no guarantee that the countrywould be virus-free for a long time despite the state-of-the-art equipment that the authoritieshave been using. What do you think are the opportunities presented by this threatening?Case BCase CQuestionCase A2.3.I.What is the marketproblem?1.4. a)5. a)6. a)ILGive threeopportunities thatwill address theb)b)b)problemc)c)c)

The present market problem and three business opportunity that can be addressed in the above three…

Answered: Case A: Social media has been very…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Statement 1: "Your firm has had problems with sales people telling lies to customer. You have hired a consultant named Phil to help assess the problem and give you advice. Phil did some research and found that your staff is nearly 4 times more likely to mislead customers than is normal in your industry. He recommends that you send employees an email appealing to your employee's common beliefs about the value of telling the truth and point out that at the moment this firm tells lies to the customers much more than other firms. He suggests you attach his research summary of his employee truth-telling research results. It is likely that Phil is using the "product of the environment" approach to solving business problems. Statement 2: "Your firm has another problem: many employees are lazy and unproductive. You've hired a consultant named Anya to help assess the problem. Anya arranges for focus groups with different groups of workers and sends out surveys designed to discover employee…
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Pop-up ads, those unsolicited messages that sometimes pop ontoyour computer screen and block the site or information you’re looking for until you close or respond to them, are inexpensive to produce and cost nearly nothing to send. They are so annoying to somecomputer users that dozens of special programs have been writtento block them from appearing on the screen during Internet use.1. Do you think that, because they are unsolicited, pop-up adsare also disruptive? Are they an invasion of privacy? Explainyour reasoning.2. Do you consider the use of pop-up ads to be unethical? Whyor why not?
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How the biggest businesses use CRM: A Case of Wells FargoHere we have a company tasked with keeping track of the property and assets of as many as 70 million people. To them, customer service has to be absolutely spot on. As one of the biggest banks in the US, Wells Fargo knows that in order to maintain their competitive edge, they need to go the extra mile when looking after clients. In order to do this well, they make good use of CRM social media connectivity, enabling them to communicate easily with clients that need to talk. Their CRM is also used to make certain that when problems arise, the issue is dealt with by the correct department within the organization. This eradicates the type of scenarios where clients are sent in circles, from department to department, endlessly trying to get an answer. The result is that they build fantastic relationships with clients, achieving a customer retention rate that is one of the best.1.2 Discuss the project management process.
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