Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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- Client retention and loyalty are key components of every company's marketing strategy. Justify your position and present two examples of businesses that use this strategy.arrow_forwardHow should you persuade your supervisor and a customer in a professional environmentarrow_forwardHave you ever bought a product that didn’t work as promised? Have you been disappointed in service at a bank, restaurant, department store, or discount house, or from an online merchant? Have you had ideas about how a company or organization could improve its image, service, or product? Remember that smart companies want to know what their customers think, especially if a product could be improvedYour Task. Select a product or service that has disappointed you. Write a claim letter requesting a refund, replacement, explanation, or whatever seems reasonable. For claims about food products, be sure to include bar code identification from the package, if possible. Yarrow_forward
- What obligations do you feel companies have to employees and employees have to a company in terms of loyalty? Explain your answerarrow_forwardJim’s boss asked him to investigate why the sales last quarter were low. Jim interviewed one of the sales managers about the problem, and she complained that the new people didn’t know how to sell. Jim then wrote a report in which he identified that new people’s deficient skills as the problem and recommended that more training be provided for them. Do you find Jim’s report acceptable? What would you have done differently if you were Jim?arrow_forwardAssume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution.Develop a creative approach for improving specific processes, and utilize inductive arguments to support the proposed solution. The response should include one of the following: generalization, analogy, or causal argument.arrow_forward
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