in Class, 10-25 Minutes for Teams Assume that you arethe head of PR for a regional fast-food chain that special-izes in fried chicken and fish. A customer has dlaimed thathe became sick when he ate a fried roach that was in hischicken dinner at one of your restaurants. As the directorof PR, what specific and detailed recommendations doyou have for how the firm might handle this crisis?

Promotion helps the companies to convey the promotional messages to the targeted group of people.…

Answered: in Class, 10-25 Minutes for Teams…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please original work Uber is a recent crisis.. What is a recent crisis in the news and how it was handled from a PR standpoint. How would you have handled the situation as a PR expert and why? What tactics and techniques would you have used and why?
The RACE Model in PR, consists of four phases. Focus on the first phase (research) and explain the two main approaches used by PR managers to collect primary data. Explain the difference between these two methodologies. Which methodology would you use to examine customer's perceptions toward your brand? Please justify your answer
Please original work: What is the role of the PR team in compiling a company’s annual report? How important is it to include PR representation in compiling these reports?
Critical Thinking If a company of which you are a customer suffered a data breach (in which some of thedata customers created ot shared by customers withthe company we,e compromised), would your perceptions of that company change and if so, why? Would itmatter what type of data was compromised? A!e thereother factors that would lessen or heighten your viewof the severity of the event? If so, what might theyinclude?
What communication channel would you select if you had to give an employeefeedback about the way he mismanaged a call with a key customer? What channelwould you use to announce to all employees the deadline for selecting new healthcareplans? Why?
1. Why do you think employers search for information about job applicants online using Google, Facebook, Twitter, LinkedIn, and other online tools? Do you think these kinds of searches are ethical or appropriate? a) Does this make you think differently about your online presence? Explain. b) Do you feel that your current social media site (eg, Facebook) is appropriate for employer viewing? Provide examples. c) Do you feel that qualified candidates should be screened out of employment opportunities based on their online presence? Explain 2. What is your understanding of networking and want methods would you consider to help you in your job search?
Consider the following excerpt regarding advertising agencies: The latest study on advertising agency performance from the Incorporated Society of British Advertisers found that agencies are failing to provide adequate service, to develop trusting relationships, be innovative, be efficient, control costs, and keep their promises. Agency staff are difficult to reach, planners are lack- ing when it comes to monitoring and evaluating advertising, creatives still do not listen to advertisers’ concerns or understand their target markets, and production departments fail to deliver value for money or meet budgets. On a grander scale, the majority of advertisers do not feel that their agencies provide co Given the problems plaguing advertising agencies, discuss how an integrated cost management system could help individual ad agencies become more competitive.
Assume you are the HR Manager at Prosperity. Recently employees have been expressing concerns around the privacy ofemployee information that is stored in the company’s HRIS. You have promised these employees that you will take up thematter of employee information privacy with the Executive Committee.Write an email to the Executive Committee in which you outline concerns around employee information privacy as itrelates to collection and storage in the company’s HRIS. Suggest ways in which Prosperity can protect employeeinformation privacy
Research a recent case or article (within the last 5 years) about your chosen topic, then answer the questions below. An ADR method (eg negotiation, meditation, arbitration, etc) was used a. Provide details about the case you researched (Who were the parties? What was the situation?). b. Why was an ADR method used and what are the benefits? ORWhy was this classified as a white-collar crime? c. What laws were referenced in this case and what type of law was used? d. What was the end result? Do you agree or disagree with the outcome, if applicable, and why?
What is the importance of Public Relations and what is the goal of PR specialists?(please do not copy answers on the internet. thanks!)
Although all scenarios and situations in PR have unique differences they demonstrate the importance of knowing stakeholders. Why is this? O Stakeholders are disruptive and understanding them can help a PR practitioner cover up any negative issues about the organisation. Stakeholders are the publics to whom an organization is accountable, but it is only necessary to know about two primary stakeholders. O Stakeholders have little influence on the reputation of an organisation and the course of events for a campaign Stakeholders are a guiding influence for an organisation that PR practitioners need to identify and understand in order to develop successful campaigns.
Part 5 PR: Briefly respond to at this SOR with an organization in the subject line that is different from your subject line. Your PR should explain why you agree or disagree with one of your classmate’s reasons for his/her answer to SOR #2, #3, or #4. Do not just repeat what your classmate said--be sure you add value. SOR: Subject: Zappos & Holacracy 2. I choose Zappos & Holacracy, I would enjoy working in an environment where I know we are working as a team, but we do not have a manager who is micromanaging and making decisions. We are the ones making the decisions while we are still meeting all our goals and being professional. 3a. I believe Zappos CEO Tony Hsieh is non-hierarchical because he has created a Holacracy environment. He is making sure everyone in the organization is responsible for accomplishing organizational goals. He does not have a management team who takes charge and he does not give the circle talk leaders power to fire or tell another employee how…

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