Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Give at least 5 sentences that explains why this topic is appropriate to be a research topic;
Effects of Online Business on Young Entrepreneurs
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- read the 3 articles below, and minimum 1500 words analysis regarding social media, proposed laws to restrict it (research laws, above and beyond what is mentioned in the articles below), and the reason such laws are being proposed. And weigh that research and analysis against the First Amendment, of which you must cite at least two First Amendment cases that you have researched that will support whatever your conclusion will be as to whether such laws are Constitutional. As always this will take research and critical thinking. It is due by the end of day of Sunday April 7th. .wsj./us-news/law/florida-passes-law-banning-social-media-for-minors-under-14-abae4ce3?mod=Searchresults_pos4&page=1 \.wsj./tech/personal-tech/new-snapchat-feature-teen-insecurity-754ebae0?mod=Searchresults_pos8&page=1 .nytimes./2024/03/28/opinion/threads-x-twitter-social-media.html?searchResultPosition=10arrow_forwardResearch hypotheses must be all of the following EXCEPT blank derived from previous research specific free of researchers' values testablearrow_forwardMarket research must deliver "actionable results". Regardless of research type, which of the following is the best description of research delivering "actionable results"? Group of answer choices Research which tells you information you can use to decide which actions to take, and how to take them, in order to drive maximum profit. Literal answers to questions the CEO of your company demanded that you ask possible customers. These are collated into 10 tables and put into an appendix of a board presentation. A written focus group report. Survey results telling you the average age of your customers.arrow_forward
- Suppose you are a customer relationship manager in a company. Imagine you want to change the company's current social media strategy. 1) How do you change and advertise your social media marketing strategies for your business? Which social media tools do you prefer? What kind of social media page are you opening and which photos will you use? 2) What products and services will you advertise on social media? 3) How would you define your target audience on social media? 4) How do you measure your effectiveness on social media? 5) Which companies or people will you follow? 6) What marketing strategies will you use to increase the number of followers? 7) What customer relationship management strategies will you use to outperform your competitors on social media?arrow_forwardusing the business research methods, research the dependency of society on technology and expand on it using theory. structure this as a research proposal that discussess the research topic and illustrate why it is worth implementing. ensure research proposal is important and objective, treating all alternatives equally. discuss the advantages and disadvantages of using qualititative and quantitative methods.arrow_forwardList at least 4 digital resources that will help in literature review for a paper.arrow_forward
- Nonearrow_forwardRead the Kifner article published in the New York Times. The PDF of the article is posted in this week's module. Then... Summarize the article. Describe how the researcher violated one or more of the principles of ethical human subjects research (i.e., beneficence, justice, and/or respect for persons). What ethical lessons should be learned from this story? How do you think the institutional review board (IRB) would have responded to this proposal if he had submitted it properly?arrow_forwardYou are required to use the following topic, which will guide your research, in your territory:Social Media and Customer Satisfaction ……..Before commencing your research, please post your topic in the discussions area for constructivecriticism from your peers. Once you have finalized your topic, you will be required to put forward‘a proposal’ to discuss how you intend to proceed with an investigation of the selected topic. Theideas expressed in your proposed document will be used to develop your final report.Format - Please format your paper with a separate title page. Include your name, title, and date;you should also use the APA 7th Edition to format your paper. Pay attention to your margin andline spacing requirements, page numbers and other appropriate formatting. Remember to includeall the headings as included in your course material, and as discussed in the synchronous sessions. Description and Instructions:You are required to use the proposal which you have previously completed…arrow_forward
- This type of dimension measures consumers’ interactions from a post originating from a specific account. This also allows Analysts/Strategists to segment metrics on a variety of different social media behaviors. Engagement names Customers' content Demographics targets Collective segmenting According to Nathan David, in order to amplify audience’ reach on social media, businesses are often required to pursue __________ _ advertising. Owned media Earned media Paid media Organic media search Since the customer online journey frequently involves search engines, it is the primary role of businesses to ensure that search engines are enhanced in order to increase __________ because customers usually have extremely high intent to take action. Website effectiveness…arrow_forwardQualitative research is often exploratory and has all of the following characteristics except________________________.a) It is typically used when a great deal is already known about the topic of interestb) It relies on the collection of nonnumerical data such as words and picturesc) It is used to generate hypotheses and develop theories about phenomena in theworldd) It uses the inductive scientific methodarrow_forwardDescribe the role and significance of "Data Marts" within a larger data warehousing ecosystem.arrow_forward
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