C. Identify whether the terms given belong to Opportunities, challenges, or Power of Mediaand Information. Write O for opportunities,C for challenges and P for Power.1. Inspire 2.Influential celebrities 3. Faster and free communication 4. Illegal content 5.Unreliable sources 6. Freedom of expression 7. Job hiring 8. Distribution of information 9.News industry 10. Fake newsPs. You don't have to explain your answer. Thanks

Media in the modern day world has converted into a means of communication with the use of which…

Answered: C. Identify whether the terms given…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A6) Finance ANSWER ONLY IF YOU'RE ABSOLUTELY CERTAIN, PLEASE. ________________ are the largest audience for advertising. answer choices: a. Members of non-profit organizations b. Professionals c. Government officials and employees d. Members of business organizations e. None of these
1. Public relations and advertising are interchangeable, as they both involve paid placement with a media organization. Group of answer choices True False 2.While media relations is a primary function of PR, it is not the only function of PR. Which of the following is NOT a function of PR? Group of answer choices Social Media Research and Strategic Planning Marketing and Sales Internal Communication 3. Who is commonly referred to as the "Father of Public Relations?" Group of answer choices Arthur Page PT Barnum Ivy Lee Edward Bernays please help with these questions
3. Justify sources that you feel are most appropriate for recruiting salespersons in the following areas: (a) IT systems sales; (b) Senior store retailing positions; (c) Business to business sales promotions; (d) Manufacturers Agents.
1. Define the terms "media spin," "propaganda" and "news triage" and give examples to support each one. Then, please explain which one, in your own view, impacts people's perception on the news being reported. Do any of the above terms impact the objectivity of the media? if so, in what way/s?
. A researcher is interested in finding out why students in a University of professional Studies, Accra have decided to study Public Relations and what their experiences have been. He will use a self-report questionnaire. His accessible population is undergraduate students of Public Relations. a. Suggest three (3) relevant closed ended questions he could pose to respondents
1.Why are Public Relations the key to the success of every business? 2.Why would anyone want to work in Public Relations?..
Strongly Disagree Disagree Agree Strongly Agree Question 10. Some websites pay bloggers to write favorable reviews. 11. Personal and digital word-of-mouth communication is very important when people are selecting restaurants and entertainment. 12. Companies use events to incite publicity and the public excitement around a product, such as the long lines that awaited the introduction of the newest iPhone at Apple's London store. 13. A video on YouTube showing crazy stunts featuring trucks is a good way for a marketer to share a message online dramatically and quickly. 14. Placing products in movies has shown to be an ineffective tool for marketers.
Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below. Is it ethical for companies to avoid/target certain segments? For example, many brands do not target low-income, less-educated consumers, while others do target low-income, less-educated segments with unhealthy products? Is this okay? Are you a part of a specific Target Market? Can you think of a particular advertisement on TV that you know is talking right to you?
Q4. ‘PR campaign allows you to create a media narrative that positions your brand to attract a target audience without the expense of traditional advertising’. Discuss how you intend to employ your five (5) SMART acronyms in evaluating your target audience in order to have an effective PR campaign.
Integrated marketing communications can be used by which type of organization? a. business-to-business organizations b. consumer marketing organizations c. not-for-profit organizations d. All of these are correct e. None of these are correct
Internet 1. Compare and contrast the concepts of individualization and interactivity. 2. Discuss the fundamentals of search engine advertising (SEA), and describe the two forms of search engine advertising available to online advertisers.
Q1. When selecting your target audience for a social marketing campaign that encourages people to exercis regularly , which group of people would be the most difficult to influence Select one : a. aIndividuals who are overweight and believe that they cannot perform any form of physical activity. b. Those who are aware of the importance of exercise but do not have time to exercise C. Those who cannot afford to pay for gym memberships . d. Individuals who do not like to exercise ___________________________________ Q2.Sara has always been a junk food lover, but she finally started selecting and preparing healthier meals for her family . It has taken a long time to accept that small changes in her diet can have a big on her . This an indication that which phase of the stages of change model? a. Action b. Contemplation . C. Precontemplation d. Preparation _____________________________________ Q3.The role of research for social marketing efforts is mainly…

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