blic relations, unlike advertising, is not particularly useful for promoting an organization's image. True False

All of the following statements about public relations are true except: O PR has become increasingly important as costs of other forms of marketing communications continue to increase. Consumers have become increasing skeptical of marketing claims made in conventional media. O Media coverage generated by PR is seen as more credible than paid advertising. O Because of its high cost, the use of PR has waned in recent years. O Public relations activities often support other promotional efforts.

Which element of the promotional mix is based on personal, paid communication between people?   Question 1 options:   a)  Advertising   b)  Public relations   c)  Sales promotion   d)  Personal selling