Some websites pay bloggers to write favorable reviews. 11. Personal and digital word-of-mouth communication is very important when people are selecting restaurants and entertainment.
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| Strongly Disagree | Disagree | Agree | Strongly Agree | Question |
|---|---|---|---|---|
| 10. Some websites pay bloggers to write favorable reviews. | ||||
| 11. Personal and digital word-of-mouth communication is very important when people are selecting restaurants and entertainment. | ||||
| 12. Companies use events to incite publicity and the public excitement around a product, such as the long lines that awaited the introduction of the newest iPhone at Apple's London store. | ||||
| 13. A video on YouTube showing crazy stunts featuring trucks is a good way for a marketer to share a message online dramatically and quickly. | ||||
| 14. Placing products in movies has shown to be an ineffective tool for marketers. | ||||
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- Course Name: Advertising, MCQ Types Questions Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process. Select one: True False Question-05: One of the main differences between a blog and traditional online news media is that Select one: Only traditional online media have advertising Traditional news media must meet established standards Bloggers must be scrupulous and diligent in research and reporting Bloggers are paid 6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image Select one: True False 7.) Which of the following statements is true of online advertising in social media? Select one: Like traditional advertising, the effectiveness of social media advertising is measurable. Return on investment in social media…4. Besides public relations roles, which one of the following is likely to have the greatest impact on whether or not public relations is part of the management team?A. Top management and public relations staff view the function as “managementâ€B. Staff training, particularly holding graduate degreesC. Extent to which the function is tied to the marketing “bottom lineâ€D. Overpromising—making commitments beyond what is reasonableE. Overselling management on capabilities and expertise5. Which one of the following is a major determinant of whether or not public relations practitioners will be part of an organization’s decision–making coalition?A. The practitioners’ individual characteristics—“the intangiblesâ€B. The extent that the practitioner does research—“scanning for…. A researcher is interested in finding out why students in a University of professional Studies, Accra have decided to study Public Relations and what their experiences have been. He will use a self-report questionnaire. His accessible population is undergraduate students of Public Relations. a. Suggest three (3) relevant closed ended questions he could pose to respondents
- 1.Present an ethical issue about lgbtq+ and its context. 2. Provide own stance on the issue. 3. Present problems and criticisms with claims and arguments of those contrary to their position. 4. .Present an argument justifying their stance. 5. also include at least 2 possible replies.1. Which of the following is the best way to explain the nature of a digital marketing strategy and a social media strategy? a. There is no difference between the two. b. A digital marketing strategy focuses on the returns from social media platforms while a social media strategy needs to be fully aligned with a firm’s marketing strategy. c. The main difference is that the digital marketing strategy aims at occupying the top mental space of consumers whereas a social media strategy focuses on brand engagement. d. A digital marketing strategy needs to be aligned with a firm’s marketing strategy whereas a social media strategy is part of the digital marketing strategy that focuses on social media.Q1. When selecting your target audience for a social marketing campaign that encourages people to exercis regularly , which group of people would be the most difficult to influence Select one : a. aIndividuals who are overweight and believe that they cannot perform any form of physical activity. b. Those who are aware of the importance of exercise but do not have time to exercise C. Those who cannot afford to pay for gym memberships . d. Individuals who do not like to exercise ___________________________________ Q2.Sara has always been a junk food lover, but she finally started selecting and preparing healthier meals for her family . It has taken a long time to accept that small changes in her diet can have a big on her . This an indication that which phase of the stages of change model? a. Action b. Contemplation . C. Precontemplation d. Preparation _____________________________________ Q3.The role of research for social marketing efforts is mainly…