Answered: and manner, what are the product /…

Business

Marketing

and manner, what are the product / brand personalities and appeal technique expressed in the

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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Question

Based on this ad: https://www.youtube.com/watch?v=uwvAgDCOdU4

Ad Content Support – How does the advertiser convince the target to believe in the key benefit? What specific executional elements in the ad/campaign (eg. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc) provide this support?

Appeal Techniques – In looking at the tone and manner, what are the product / brand personalities and appeal technique expressed in the advertising? Is is consistent with the brand’s desired position?

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