Can you answer the following questions please – (1)What is promotion and what role it plays within the 4Ps of marketing? ***My Product – Carbon Fiber Bicycle (2)How can I reach target audience? My promotional mix should advertising, personal selling, direct marketing, social media, public relations and sales promotion.

Can you answer the following questions please – (1)What is promotion and what role it plays within the 4Ps of marketing? ***My Product – Carbon Fiber Bicycle (2)How can I reach target audience? My promotional mix should advertising, personal selling, direct marketing, social media, public relations and sales promotion.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

See similar textbooks

Similar questions

How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?
Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.
Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.
Give definition and example to this consumer-oriented sales promotion 1. PRIZES
What types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?
what are the importance of the following: 1. Product2. Price3. Place4. Promotion
Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.How those objectives will guide you in formulation of advertising campaign for different Life Stages of that product?
What types of promotion vehicles (direct marketing, events, radio, television, etc.) would the Hyatt hotels find effective in persuading hotel guests to make hotel reservations at Hyatt hotels , or take some other action?
Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.Debate on why you have selected an objective for advertisement during a specific stage?
When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is Value Proposition". value proposition is the full mix of benefits upon which a brand is positioned. There are five possible value propositions. List and briefly explain and give an example on each one.
What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?
Of the five promotion tools we have covered - Advertising, Personal Selling, Sales Promotion, Public Relations & Direct/Digital Marketing - choose ONE tool you would use to market ONE of the following products and explain why. Be sure to use your textbook as a reference. ⚫NRG Solar Panels New BMW model •McDonald's new fast food menu item Ruffles potato chips •Launch of Adobe's Communication Suite 3 Software