3. What promotional activities might Prince use to reach (a) recreational players and (b) junior players?

1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.

Vignette about Christian Louboutin Christian Louboutin is a footwear designer who launched his line of high-end women’s shoes in France in 1991. Since 1992 his designs have incorporated the shiny. Red-lacquered soles that have become his signature.  These red-lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. The brand caters to an elite clientele whose satisfaction with the brand has always been evident. They often express thoughts and feelings about the brand, love the image it conveys and some blog or post on social media about their experiences wearing Louboutin shoes. Apart from being high-end, Louboutin footwear signifies power in elite social circles, Celebrities are often seen sporting “Loubs” at special occasions, such as movie premieres. This has resulted in people associating Louboutin footwear with class and power. The famous “red bottoms” have grown to be a classic identifier for the brand and is often the reference made by…

4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”