Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?arrow_forwardOne key advantage of using mass media, such as television advertising, is the ease of effective target marketing and measuring return on investment. True or False?arrow_forwardSince Facebook and similar sites already know so much about their users, why should shoppers be concerned about their privacy when making purchases there?arrow_forward
- Why do advertisers, particularly those in the travel and hospitality industries, choose to embrace digital advertising?arrow_forwardWhy is Offline digital marketing (Electronic Billboards, Radio, TV Commercials) still relevant and important as Online Digital Marketing (Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Email Marketing)?arrow_forwardWho is the target market for Hotels.com (Expedia Group)?arrow_forward
- With a suitable example, describe how advancements in technology have increased the need for integrated marketing communication systems?arrow_forwardWhat do you think is the reason for the growing popularity of sales promotion as a marketing tool?arrow_forwardWhy has social shopping become so popular, and what are the benefits of doing it?arrow_forward
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