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Business

Marketing

Assess the major MPR functions performed by Samsung? Illustrate with examples.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Many companies are turning to marketing public relations (MPR) to support corporate or product promotion and image making. Assess the major MPR functions performed by Samsung? Illustrate with examples.

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